I don’t know about you, but I’m bored of pay being such a taboo topic. I’ve worried about undercharging and worried about overcharging – it’s all so confusing! Through my very short time freelancing, I’ve had great experiences of receiving fair pay, but have also been ghosted when the talk has turned to money. We all hate talking about money and we don’t have a clue what our work is worth! Find and follow art directors or search ‘looking for an illustrator’ and things will start to pop up! Twitter is definitely an underrated resource for illustrators, there are often call-outs from big and small companies. I tend to browse through If You Could, Creative Opportunities, The Dots, and LinkedIn once a week to look for freelance work. Other places to find opportunities are on job sites. It’s not personal, treat it like the business exchange that it is. But be mindful that it can take months for a reply (that’s if you get a reply at all!) so once you’ve sent an email, clear it from your mind and focus on sending the next one.
The more people you email, the higher the chance of receiving a reply or a commission. Be sure to keep this under 1MB so you don’t clog up their inbox. I link my website once in the email itself, then again in my email signature.Īlways be polite and thank them for taking the time to read your email and look through your work – art directors are busy people!Īttach examples of your work as a single jpeg. Make it easy for them to find you and your work by linking your website and social media handles. What problem can you solve for the company? Send a personalised (but brief) email outlining who you are, why you want to work for them, and most importantly, what you can do for them. Other illustrators will often thank art directors they’ve worked with on Instagram, so keep your eyes peeled for that too! The best place to find them is from the companies website or by searching on LinkedIn. – Always try to find the name and email address of the art director of the company. Here’s one way to reach out: – Research companies you love and think your work would suit. It sounds intrusive, but it’s a very common practice and a great way to find new clients and establish connections. I’ve been working largely in editorial and have found most of my freelance opportunities through sending cold emails.
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